March 2016 – We met with Ford’s representatives and filmed at Rockingham Motor Speedway. Not only did we create a 2D season launch trailer with drone footage but we did an Infinite Pixel first and mounted the Ricoh Theta 360° camera to an F4 racing car!
January 2017 – The Autosport Show was the venue for our next meeting! Again we met the Ford Team and discussed the production of a high end immersive 360° video experience.
March 2017 – The next stage was Donington Park. We filmed Ford’s latest 2D season launch trailer and mounted the Samsung Gear 360° camera to an F4 car. For effect we made a mock up podium scene with Billy Monger winning, but unfortunately when the British F4 Championships returned to Donington a couple of months later, there was a devastating crash involving Billy and Patrick Pasma. To make this a truly immersive experience we captured in 360°, the journey a driver takes leading up to the big race. For these epic shots we used the GoPro Omni 360° camera.