Burger Bear
London Burgers
The team always look back with fondness on the early Burger Bear shoots. Not only because we had a ball filming but for the fact that we enjoyed an ‘all you could eat policy’ on the grizzly bear burgers that the brand had built its reputation on!
Tom the Burger Bear came to Infinite Pixel as he had some unique ideas that he wanted to bring to life through video to help promote the opening of his new disco burger joint in the centre of Old Street, a derelict run down roundabout in the centre of London. With our unique skill set we were the guys to pull the job off. Tom wanted a spoof video showing how Burger Bear was now delivering the capitals favourite street burger via a fleet of drones and RC cars, we swiftly sat down at the drawing board to discuss how we could make this happen. Obviously the authorities were not going to take kindly to having drones rigged with burgers whizzing down Brick Lane so we came up with some novel solutions to make it happen!
Utilising our editors skills in motion graphics we were able to apply some neat shots to the piece to give it techy appeal to Toms hungry gang followers who had helped him through crowd funding rise from street burger favourite to master of munchies in what is a hard sector to crack. Needless to say the video was a hit and has seen Tom go from strength to strength as Londons top burger favourite.