Caulin Court
Fine & Country
When Fine & Country’s Park Lane head office received instruction to take Caulin Court to market with a price tag of £9 million, they came to Infinite Pixel to entice the most demanding of prospective buyers. We pioneered an innovative new way of presenting property by partnering with leading camera technology firm VUZE to film the home and grounds in immersive 360° 3D, which can be viewed via a VR headset – a first for Fine & Country.
For the creative direction, we took inspiration from high-end property programs and developed a mini-documentary format. Rebecca Jane, a regular on Sky’s portfolio of property shows, was brought in to present Caulin Court to camera, including interviewing the architect who designed this awe-inspiring home. This groundbreaking format lead to Infinite Pixel being commissioned to create the Fine & Country Showcase series, the most prestigious properties in their portfolio.
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